Case study 04 / 16

Neil Patel Website and UI & UX Freelance design

A clear home for a name everyone in marketing knows.

Website design for Neil Patel, the digital marketer and co-founder of KISSmetrics, Crazy Egg and Hello Bar, along with the admin pages behind it.

Client: Neil Patel
Platform: Website, admin pages
My role: UI/UX design

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Neil Patel Website and UI & UX Freelance design: Neil Patel, A clear home for a name everyone in marketing knows.

Overview

Neil shared the outline of his concept and I turned it into a simple, focused website: long pages that stay easy to read, and dashboards that show team performance at a glance.

Design direction
User research
UI/UX design
Website design
Admin pages

01
The brief
Turn a short outline into a website that matches the reach of the name behind it, with the least back and forth.
02
My approach
Structure first: clear sections, strong headings and well-placed calls to action, even on very long pages.
03
The design
A restrained, editorial layout, with dashboards, reports and sprint analytics for team performance.

About Neil Patel

Neil Patel is a Seattle, Washington-based entrepreneur, angel investor, and analytics expert. He is best known for his work in digital marketing, and as the cofounder of the analytics companies KISSmetrics, Crazy Egg, Hello Bar and Quick Sprout. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. Neil has also been awarded Congressional Recognition from the United States House of Representatives.

He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.