As a freelance UI/UX designer, the biggest challenge in this project was to understand the needs of the DJ’s and based on their insights, create a User friendly platform which would be appealing enough for them to use. Initially, I started off with their website from scratch about five years ago. Gradually, my participation in this project increased as the website was being developed in full swing and another set of digital products around it were also to be designed. These included multiple websites, web applications, social media and all marketing collaterals.
My role was defined as a consultant and lead designer for the BPM Group, and on the same time, independently handling all the UI/UX aspects in and around the entire project. The website is created so that it works perfectly on all devices from large desktop screens to small mobile devices.