Rainbow Movers company was looking for best ui/ux designer for their storage and packaging. The Rainbow team approached to me, to do a major UX/UI makeover and to give a friendly and approachable feel to their website. I worked on this project as an Interaction Designer and Developer. I led the team, worked on the sketches and wireframes first, handled all the UI/UX work, mobile application designing, website design and development using wordpress and html and much more. During all this while, I was also responsible for the research in the specified space, visual design, branding, iconography and all print media.
I first focused on the user experience of the website. The aim was to create a hassle-free and intuitive experience for the user so that they could get their job done very easily and with minimum number of clicks. I started on with the user experience of the website. After that, I did a lot of brainstorming and wireframing before starting with the visual design. I used Invisionapp, Balsamiq, Photoshop, Illustrator and Sketch, as the major prototyping and designing tools for this project and Wordpress, JS Query, Angular js. The company was a full storage and packaging service solution and that message had to be conveyed to the users very effectively through the UI/UX of the website.
I broke the process into three simple steps. They were- Step 1: Submitting a Quote form on the website which included all the details and requirements of the users, Step 2: Having a quick chat with the company/their representatives, so as to finalize everything, and; Step 3: Sit back and relax! And watch everything being done for them. An enjoyable experience was created for its users through my designs. The final website is a fully responsive, so easily viewable on any device, including small mobile screens to large desktop screens.